Speedheat Electric Radiant Floor Heating Showcased at the 2007 Southern Building Show in Atlanta

Released on = June 13, 2007, 11:24 am

Press Release Author = Speedheat US

Industry = Construction

Press Release Summary = The latest and greatest in new building products and
Earth-friendly innovations will be on display at the 2007 Southern Building Show.
The show features an enormous exhibit area, showcasing many unique products,
including Generation4 electric radiant floor heating by Speedheat.

Press Release Body = For home builders and residential remodeling firms seeking the
latest tips and trends in construction, the Southern Building Show is a must-attend
event. With an anticipated crowd of 8,500+ attendees, the 14th annual show will be
held at the Cobb Galleria Center in Atlanta, Georgia from June 20-22, 2007.

Featuring 475+ exhibits, the expo area will be open on Thursday and Friday (June
21-22). The show also features educational seminars, motivational presentations, and
a tour of The EarthCraft/TecHome Showcase House, built by Carl Seville of Seville
Consulting. Among the many unique products on display, Speedheat\'s Generation4
electric radiant floor heating systems will be featured at Booth #1308.

\"As more and more consumers request toasty tiles in the bathroom and warm floors
throughout other parts of the house, floor warming is becoming a popular luxury
upgrade,\" says Peter Newman, President of Speedheat US. \"Many builders are looking
for a local resource to assist them with floor warming solutions, and we are eager
to help. Our Generation4 systems can be installed under virtually any flooring
material and are a perfect upgrade in both new construction and renovation projects.
We are delighted to be a part of the Southern Building Show and look forward to
helping educate builders about our innovative and affordable warming solutions.\"

The Southern Building Show exhibit hall will be open on Thursday, June 21 from 11:00
a.m. until 5:30 p.m. and on Friday, June 22 from 10:00 a.m. until 4:00 p.m.

Free exhibit hall passes are available for professional members of the residential
building and remodeling industry at www.southernbuildingshow.com.

\"Builders come to the Southern Building Show looking for innovative products and
ways to improve their business,\" says Peter Newman, President of Speedheat US. \"With
our advanced floor warming systems and installation services, Speedheat offers
builders peace of mind and a unique way to differentiate themselves and increase
their margins. With Speedheat, there are no up front costs, and we offer
complimentary promotional materials, free quotations, expert installation, and the
ability for our partners to make generous profits.\"

More Speedheat Advantages:

The idea behind electric radiant floor heating is really quite simple - by
installing a heating element under the flooring material, heat naturally radiates
from the ground up and provides unparalleled gentle comfort. While the concept
behind Speedheat\'s patented Generation4 (G4) heating system is easy to comprehend,
the advanced technology behind their products offers many distinct advantages and
sets them apart in the industry.

\"Because Speedheat\'s Generation4 heating element is optimally engineered to be \'in
touch\' with floor finishes, it warms floors faster than any other systems and at
lower, safer temperatures,\" explains Pieter Jansens, Chairman of Speedheat
International. \"Our G4 element improves comfort, health, and safety. It also
protects sensitive flooring and slashes energy consumption. Furthermore, only
Speedheat is fully customized to meet the specific needs of each application.\"


Speedheat Offers Warming Solutions for the Whole Home:

Speedheat offers electric radiant heating solutions that can be installed under
virtually any flooring material including: carpeting, tile, stone, floating wood,
laminates, vinyl, and more. Speedheat\'s Generation4 systems are easy to install in a
single room or throughout an entire house. Speedheat offers the ultimate in
flexibility, control, and comfort.

Generation4 products include: TileWarm , WoodBeWarmer , RugBuddy , and CarpetMate .

Another unique \"zone heating\" option is RugBuddy - the only UL-listed heating mat in
the world that is approved for use under area rugs. It is an ideal solution when
installing fixed electric radiant floor heating is not an option. Like an electric
blanket for the floor, RugBuddy turns regular area rugs into invisible space heaters
and is an ideal solution for warming cold spots in any room of the home or office.


An Innovative Leader for Over 20 Years:

As inventors of Generation4 electric radiant heating, Speedheat has produced quality
solutions since 1985. Speedheat has offices in 10 countries and is currently heating
more than 30 million square feet of space worldwide.


Recent Recognition in USA:

Speedheat was selected for inclusion in Lochstone Manor, the $7.25 million 2007
Roswell Woman\'s Club Showcase Home and included in both the \"New\" and \"Renew\"
Showcase Homes at the Southern Building Show in 2006. Metropolitan Home magazine
featured RugBuddy in their May 2006 Design 100 list. RugBuddy was also named as one
of the \"35 Best Home Products\" in the February 2006 issue of Mountain Living.
Speedheat was also recently featured in This Old House Magazine\'s \"20 of the Year\'s
Coolest Tools, Gizmos, and Gadgets\" list. Speedheat has also been featured in such
publications/shows as: Southern Living, House DIY (formerly do!), Atlanta Home
Improvement, Points North, Living in Atlanta, Atlanta Journal-Constitution, Chicago
Tribune, HGTV, FloorRadio, FloorDaily, Rug Insider, and the Ask Andrea
nationally-syndicated home improvement radio show.

Web Site = http://www.speedheat.us

Contact Details = Speedheat U.S. is located at 120 Arnold Mill Park, Suite 100,
Woodstock, GA 30188. For information about reseller opportunities, general product
information, pricing estimates and/or installation scheduling, please call
1-888-WARM-FLOOR (1-888-927-6356), or fax 1-888-927-6357 or visit www.speedheat.us.

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